If you own a business you need business cards. A business card is your main source of contact information and is something that potential or existing customers can actually hold and evaluate your business from. They say a lot about your business and also about you so make sure you blow them away with great and informative content. Hopefully this article will help you do just that.
Before we get into content let’s evaluate the purpose of your card. Some people just want the use the card for personal use and not promote a business at all. Some want selective business cards that they use for different occasions such as at events where you are promoting the business but not necessarily themselves directly. In that case, you can omit or alter some information below so that the card suites your needs. Most business cards need to share all the company information and that’s what we will cover.
Business Card Content:
- It’s your identity. It should say who you are at a glance. Hire a professional if you need to get it right or utilize the premade designs from a professional online printer.
- Simply stand out. It should stand out on the card and be simple.
- 1 to 3 rule. Typically a good logo design is 1 to 3 colors. This allows you to use it in many print mediums. An example is screen printing. A screen printer can’t screen print a full color logo so you already have eliminated an affordable option like t-shirts as a promotional item.
- Don’t confuse customers. It’s OK to have full color version of your logo and use it where it applies but if you are starting out and people don’t know your business, you might just start confusing potential customers. Keep it simple. Look at the golden arches and the swoosh for examples.
- Creative freedom. This is something that you can change to fit campaigns and promotions but something that you want associated with your brand.
- Keep it simple. A slogan says a lot about your business. You can actually just state what you do if you are having a creative block but my suggestion is get one and keep playing with it until you get it right. These stick with people so keep it simple. Here are a few that just popped into my mind. “Have a ____ and a smile”, “Have it your way”, “Just Do It” See, I bet you know the companies without me stating who they are.
- 1000 words. A picture is worth a thousand words and you can’t fit 1000 words on your business card so use a quality image that applies to your business. If you sell tractors use an image of the tractors you sell. A cool design also works as long as it fits your theme. As I sell business cards I went with a design instead of an image of a business card on a business card.
- Maybe no image. A classic design with no image also works as long as it fits your company. Classic cards have basic designs and clip art and portray a certain image. Depending on your business this may be the way to go. Some examples are Attorneys and Doctors.
4. Name and Title
- Don’t be cute. Use your actual name and not your nickname unless your nickname is Bubba Joe and your business is called Bubba Joe BBQ.
- Who are you? Customers want to know what your title is. If they receive a card from sales then they know who they need to contact for sales. If it’s the president of the company than they feel special. Your title on the card is important
- Make it detailed. If you are in an office building, get them to the door of your office not just the building.
6. Phone Number
- Local # OK. You can use a local number if you are local or national. Phone companies offer free nationwide calling so if you want to save the expense of an 800 number it is OK. Now if you want the 800 number to instill confidence in your brand go right ahead.
- Vanity or not? Use a phone number that applies to your business if you want so that customers can remember them such as 1-800-46Print. (Not my #)
- Professional and short. Keep your email short and professional such as email@example.com not firstname.lastname@example.org.
- Brand to website. Brand your email to your website. You want it to match so that you look professional. Using free accounts like yahoo, gmail and the like do not promote professionalism, they promote cheap.
- Own it. Try not to use the free sites unless you have no choice. You don’t own it and normally it is branded from the supplier. Such as www.46print/websitesupplier.com. Doesn’t www.46print.com sound better? Website names are pretty cheap to own and in most cases you can match your business name to the website name.
- Keep it short. You want to keep your website address short and memorable. Such as www.46print.com not www.fullonlineprintingservice.com.
9. QR Code
- Offline to Online. You want perspective clients to know everything about your company and your website should have all the information they need. A QR Code allows for them to open their QR Code reader on their smart phone and snap strait to your website.
- Versatile. Set the code for your home page, your menu, your product list, a social media page, an audio playlist or even a video.
- Great for E-commerce. This works well for e-commerce as customers can start ordering within minutes of receiving your card.
10. Social Media
- Set up social media correctly. You don’t’ want to list all the social media addresses on your card. It will take up way to much room. Use the icons and make sure your company name is used when creating your social media. Here is an example. 46print.com is our Facebook name so when it is typed into the search engine on Facebook we show up.
- Keep them all the same. I understand this may not be possible on all social networks but try the best you can so when you are searched on a social media search engines you are found.
11. Summarize Your Services
- Bullets. Give a short bulleted list of products and services. This allows customers to refer to what you actually do.
- Leave blank area. The area doesn't have to be white, but leave room for the eye to look for material. When you jamb everything together you can't read the card.
13. A Place To Write
- Notes. You should have a place to jot down information such as estimates or personal information. Make sure you don’t have a coating on the side you wish to make notes. It will just rub off.
I hope this helps in your design process for creating a business card. Further articles about how to design will be published soon.
Choosing the right online printer will make your business shine. Choose www.46print.com. It just makes sense!